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Keyword Resources

The following is a list of different resources specifically related to the use of keywords in marketing and sales. If you're getting ready to name your new company, product or service, or working to promote a current product or service you will find many of them helpful.

WordTracker - An industry standard "must have" resource for determining what keywords you should focus on for your marketing. Features some very powerful research tools, try the free trial.

The Naming Newsletter - A quarterly report on the strategy & tactics of naming. Sign up for the free quarterly updates mailing list. Produced by Rivkin & Associates Inc., a marketing and communications consultancy

The Name Stormers - Unique software tools and consulting services for helping develop product, company and service names.

Research-It - Handy online research tool with multiple language tools.

Mike Scott's Web - Author of WordSmith, a powerful lexical analysis software program.

VBPro Content Analysis - A free program for analyzing text content. It's written for DOS, but it still works.

Atlas.ti - Software that helps you to uncover the complex phenomens hidden in your data in an exploratory way.

An Investigation of Documents from the World Wide Web - Recent study by the Computer Science Division, University of California at Berkeley and Inktomi.

Strategic Name Development SND specializes in creating names for companies, products, and services, and their site includes a growing collection of articles on naming and branding.

 

Got a resource? - Contact info@wordspot.com if you have a good resource for this page. Note: Don't waste your time, or ours, if it's not related to this topic.


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